HUGO to open first store outside London at Bullring

By James Buckley - Thursday, October 11, 2018 16:46

The Bullring Estate, Birmingham’s shopping destination that comprises Bullring, Grand Central and Link Street, has announced that German fashion group HUGO BOSS will launch its first HUGO standalone store outside of London, and second in the UK, in November 2018.

The 3,000 sq ft Menswear only store will feature lounge areas where customers can browse a library of international style magazines, and enjoy complimentary drinks from the bar. 

Iain Mitchell, commercial director at Hammerson said: “This high-profile signing, the first HUGO standalone store outside of London, is a clear sign of The Bullring Estate’s appeal as one of Europe’s leading retail and leisure destinations. With the largest population outside of London, Birmingham is the obvious location for HUGO to launch its second UK store. The brand will be a great addition to the existing Bullring line-up of leading international brands.”

Stephan Born, Managing Director HUGO BOSS Northern Europe, Middle East & India, added: “We are delighted to choose the Bullring for our second UK HUGO store. It’s an exciting time for the brand, and securing the right stores in the right locations has been a crucial part of our strategy. We look forward to the store opening in November and introducing the Birmingham Bullring customer to our HUGO collections.”

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