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Westfield lands Primark and flurry of other retailers at £600m Westfield London expansion

By Paul Norman - Tuesday, December 05, 2017 12:13

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Westfield has signed Primark for a 70,000 sq ft store at its £600m expansion of Westfield London alongside a host of retailers.

Keith Mabbett, Director of Leasing, Westfield UK and Europe, said: “We are delighted to announce that Primark will open in the UK in 2018 at Westfield London. The arrival of this much loved brand will be hugely popular amongst customers as one of the most requested new stores to the centre. Primark has attracted millions of visitors to Westfield Stratford City, and the expansion of Westfield London has enabled us to provide large-scale modern retail space for this important retailer.”

Primark is fitting out the new London store which is on course to open in the summer, ahead of the 10 year anniversary celebrations for Westfield London. The store will feature the latest trends in women’s, men’s and children’s fashions including footwear and accessories as well as lingerie, beauty and homeware, while the design and layout of the store will build on Primark’s latest contemporary retail concept.

Westfield today also named additional retailers joining the line-up including luxury beauty brand Space NK (820 sq ft ) and the beauty store Urban Decay (1,856 sq ft), which will arrive following  its summer launch at Westfield Stratford City. Women’s lingerie retailer Bravissimo (4,800 sq ft) will be joined by men’s fashion brands Frencheye (1,302 sq ft) and Emperor (581 sq ft), with the latter launching its first store in the UK, while Currys PC World will open a 8,320 sq ft store.

The retailers and others will join the 230,000 sq ft full line John Lewis Department Store within the expansion, alongside Chinese fashion brand Urban Revivo’s flagship 22,000 sq ft store, its first outside of Asia.

Westfield revealed last month that Europe’s largest (17,400 sq ft) Japanese Food Hall, Ichiba, and the first in a new generation of boutique bowling venues for All Star Lanes (16,910 sq ft) will also open within the expansion which has been designed to consolidate the centre’s position.

Mabbett added: “London continues to be an attractive destination for major international retailers and we’re working closely with brands to deliver new and innovative retail spaces that create the ideal environment for a remarkable shopping and entertainment experience.”

The expansion has also allowed Westfield to respond to retailer demand to grow their footprint with a number of existing brands taking the opportunity to open larger stores within the expansion, whilst others have taken the opportunity to create newly configured space.

H&M, adidas, Boots, Lush, The White Company, Monsoon, Guess, UGG and Cath Kidston will all be launching bigger or better stores within the expansion to coincide with the March opening. Those taking larger footprints follow the lead of Zara earlier this year, whose own expansion created the brand’s largest shop in the UK (42,000 sq ft) as part of Westfield’s new concept – The High Street of Flagships.

The Primark store is part of a further enhancement to the development which recently received planning permission and includes further restaurants and offices that will also be completed and open ahead of the 10th anniversary in 2018. The expansion of Westfield London will create an extra 740,000 sq ft of retail, dining, entertainment and leisure, bringing the total gross leasable area (GLA) to 2.6m sq ft and number of stores from 360 to 450.

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